233 episodes

Theresa Cantley, a business and brand strategist reveals her strategies to help you "break out of of the traditional mold" of small business by learning new ways to build profitability into your business and freedom into your life. Create a brand and market your business while also learning how to assemble a high performing team. Discover how to create a marketing strategy that builds your visibility offline and online, how to infuse your brand into every part of your business creating a unique experience for your customers, how to create offers and products your customers will love and how to hire and create a high performing, highly motivated team. Theresa will share with you her experience over the past 20 years to show you creative ways to gain the clarity you need on the vision you have for your business and creative ways to get there while always staying one step ahead of your competition. Leadership development, systems and processes, organizational leadership, branding, marketing strategy, digital marketing, business planning, team building, building your authority, search engine optimization, goal setting, project management and learning how to make your vision a reality by becoming a visionary leader in your industry.

The C-Suite Mentor - Business Growth for Small Business Leaders with Theresa Cantley Theresa Cantley

    • Business
    • 5.0 • 8 Ratings

Theresa Cantley, a business and brand strategist reveals her strategies to help you "break out of of the traditional mold" of small business by learning new ways to build profitability into your business and freedom into your life. Create a brand and market your business while also learning how to assemble a high performing team. Discover how to create a marketing strategy that builds your visibility offline and online, how to infuse your brand into every part of your business creating a unique experience for your customers, how to create offers and products your customers will love and how to hire and create a high performing, highly motivated team. Theresa will share with you her experience over the past 20 years to show you creative ways to gain the clarity you need on the vision you have for your business and creative ways to get there while always staying one step ahead of your competition. Leadership development, systems and processes, organizational leadership, branding, marketing strategy, digital marketing, business planning, team building, building your authority, search engine optimization, goal setting, project management and learning how to make your vision a reality by becoming a visionary leader in your industry.

    The Biggest Mistake Many Local Businesses Make and How to Avoid It

    The Biggest Mistake Many Local Businesses Make and How to Avoid It

    Is your vision for your business crystal clear???? 
    Lacking clarity will lead you and your business to BIG mistakes that are EASY to avoid…
    Today, Theresa dives into the critical importance of understanding the core values and mission of your business. This episode highlights the dangers of chasing short-term gains without a clear vision and explores the repercussions of neglecting the core principles that drive business success.
    Key points discussed include: 
    Define a clear vision and purpose beyond mere profitability.
    Simplify processes and focus on what truly matters to your business and your customers.
    Explore a strategic approach that prioritizes quality over quantity and focuses on incremental improvements.
    Reflect on your business’s fundamental principles and take deliberate steps to realign with your core values. One step at a time you can keep building a business that is not only profitable but also purposeful and impactful.
     
    READY TO UNCOVER THE BLIND SPOT HURTING YOUR SMALL BUSINESS? Take this quiz to uncover what’s holding your business back from success: https://theresacantley.lpages.co/quiz/
     

    • 20 min
    Thriving In Ambiguity or Uncertainty as a CEO

    Thriving In Ambiguity or Uncertainty as a CEO

    There’s no better feeling than leading your team with complete confidence and clear vision…
     & on the flip side, there’s no worse feeling than failing to lead amidst ambiguity and uncertainty.
    Understanding how to thrive as a CEO, despite ambiguity and uncertainty, are NECESSARY skills for the ever changing market our businesses operate in.
    In this episode of The C-Suite Mentor, Theresa highlights the common tendency to avoid uncertainty and control outcomes, which often leads to stagnation and inhibits growth. She emphasizes the importance of embracing uncertainty as a catalyst for innovation, particularly in navigating challenges like market changes, technological advancements, and unforeseen crises such as COVID-19.
    Key points discussed include:
    Explore possibilities outside your industry and embrace creativity.
    Reflect on challenges and crises to identify key learnings and refine strategies for future successes.
    Embrace courage and take decisive steps forward, even without certainty of outcomes.
    Welcome uncertainty. Stay curious. Keep forging ahead on your path to leadership excellence.
     
    READY TO UNCOVER THE BLIND SPOT HURTING YOUR SMALL BUSINESS? Take this quiz to uncover what’s holding your business back from success: https://theresacantley.lpages.co/quiz/

    • 33 min
    The Badass Factor

    The Badass Factor

    Here’s a fact: we all have an inner badass that helps fuel our resilience.
    Today, Theresa is diving into a topic incredibly relevant for navigating the challenges of business ownership and leadership. She discusses the concept of resilience and tapping into your inner badass factor to overcome obstacles and emerge stronger than ever.
    Through years of dedication and perseverance in disciplines like taekwondo, jujitsu, and hapkido, Theresa has gleaned insights that transcend the confines of the dojo and translate seamlessly into the world of business leadership.
    In this episode you will learn seven key principles that comprise the essence of the badass factor, each offering a roadmap to overcoming obstacles, embracing challenges, and leading with courage in the face of adversity.
    More in this episode:
    Embrace your unique strengths to lead with courage.
    Develop a mindset of radical resilience.
    Strive for greatness in all aspects of your business.
    Until next time, stay resilient, stay courageous, and keep leading with your badass factor.
     
    READY TO UNCOVER THE BLIND SPOT HURTING YOUR SMALL BUSINESS?
    Take this quiz to uncover what’s holding your business back from success: https://theresacantley.lpages.co/quiz/
     

    • 28 min
    Feeling Stuck? 3 Steps to Get Re-energized as the CEO

    Feeling Stuck? 3 Steps to Get Re-energized as the CEO

    Have you ever found yourself in a funk, feeling like your business is just spinning its wheels? Maybe you’ve been there recently… Well, guess what? You’re not alone.
    In this episode, Theresa shares recent conversations with her clients, where one theme keeps popping up: feeling stuck. She shares her personal insights she has gathered through her own journey and working with clients that feeling stuck is often a sign that change is on the horizon.
    More in this episode:
    Acknowledge the feeling, reflect on its source, and release the negative energy associated with it.
    Revisit the bold vision for the business to regain clarity and direction.
    Embrace adaptability as a core principle for navigating change and challenges.
    You can break free from the grip of feeling and take the steps you need to thrive in your business once again.
     
    READY TO UNCOVER THE BLIND SPOT HURTING YOUR SMALL BUSINESS?
    Take this quiz to uncover what’s holding your business back from success: https://theresacantley.lpages.co/quiz/
     

    • 23 min
    The Truth About Your Financial Results As An Entrepreneur

    The Truth About Your Financial Results As An Entrepreneur

    In this episode, Theresa dives deep into the pervasive mindset that success is solely determined by the results we achieve. Whether it’s hitting revenue targets, gaining more visibility, or building a business, we often tie our sense of accomplishment to these tangible outcomes. But what happens when the results don’t meet our expectations?
    Grab your cup of coffee and join Theresa’s vulnerable conversation about how success isn’t just about reaching a destination; it’s about the transformation that occurs along the way.
    More in this episode:
    Embrace the idea of daily practice or routine that contributes to your growth and success.
    Detach from the fixation on specific outcomes and instead concentrate on the process of improvement and learning.
    Celebrate the small victories and the progress made along the journey.
    By prioritizing growth, consistency, and intentionality, you can cultivate a mindset that transcends mere results, leading you to a deeper sense of fulfillment and purpose in their personal and professional lives. 
    READY TO UNCOVER THE BLIND SPOT HURTING YOUR SMALL BUSINESS?
    Take this quiz to uncover what’s holding your business back from success: https://theresacantley.lpages.co/quiz/
     

    • 36 min
    The 3 Things You Need to Implement in Your Small Business to Scale Your Revenue and Profits Fast

    The 3 Things You Need to Implement in Your Small Business to Scale Your Revenue and Profits Fast

    Is your business structure significantly influenced by the economic and societal environment? Well, you don’t have to be tossed and turned by the complexities of business management in today’s dynamic landscape.
    In today’s episode, Theresa dives into the crucial aspects of small business management that will equip you to thrive amidst economic fluctuations and societal challenges. She emphasizes the importance of not only increasing revenue and profit but also cultivating a healthy environment for employees and customers alike.
    Throughout the episode, Theresa provides actionable insights on embracing leadership, optimizing processes, and prioritizing strategies to drive business growth and profitability.
    Key highlights in this episode include: 
    Learn how to embody the CEO mindset to gain broader perspective and faster progress towards business goals.
    Strategies on streamlining processes to enhance productivity and reduce waste.
    Discover how to prioritize strategic focus to have more impactful outcomes compared to scattered efforts.
     
    READY TO UNCOVER THE BLIND SPOT HURTING YOUR SMALL BUSINESS? Take this quiz to uncover what’s holding your business back from success: https://theresacantley.lpages.co/quiz/
     

    • 31 min

Customer Reviews

5.0 out of 5
8 Ratings

8 Ratings

katyhommes ,

Immensely valuable information combined with inspiring positivity

Theresa is such a beacon of light! She truly wants to help entrepreneurs and shares so much knowledge and inspiration. She makes owning and operating a small business doable and has everyone’s best interest in mind! Thanks so much Theresa!

LehighEngineer ,

Engineer

I feel like she is sitting in front of me and talking to me one on one. I get practical advice I can start using immediately. This is great! Better than others I have listened to.

SDTherapist ,

Inspiring

Theresa Cantley’s podcast is inspirational and authentic! So excited to hear more!

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